Role: Sr. Art Director
Branded, built, and curated a newsletter using Figma to represent the photography team within the CMO group. I pitched the idea to my Creative Director and it is now a quarterly internal tool that promotes our team’s work and has the attention of senior leadership.
Masthead explorations and the final approved choice.
The idea
The Brand Imagery Team’s internal newsletter. The goal of Viewfinder was to create opportunities that I saw within the CMO group: Alerting the creative teams to when new photography becomes available, curating photography that we feel is under utilized but relevant to upcoming campaigns or business needs, and engaging with our peers in an approachable way since many of them were not familiar with how our team functions. Given our audience, it was imperative to ensure that the look and feel be native to our brand aesthetic and tone of voice,
while handy and convenient.
This practical yet effective solution cost our team nothing but a few hours per month and had become a fun exercise in content creating and photo editing, while rediscovering our favorite imagery.