The Challenge

As Verizon expanded its newly launched +play platform, one of its earliest entertainment partnerships centered on the release of Marvel's Avengers. The opportunity required introducing customers to a new subscription ecosystem while leveraging the excitement surrounding one of the world's most recognizable entertainment franchises.

The challenge was to create a compelling retail experience that balanced the strength of the Marvel brand with Verizon's business objectives, all within a highly structured partner environment governed by established creative guidelines and a limited set of approved assets.

The work needed to capture attention within the retail space, communicate the customer value proposition quickly, and seamlessly connect the excitement of the game launch to Verizon's evolving entertainment offerings.

The Solution

As the Retail Creative Lead for the campaign, I partnered closely with copywriters, marketers, and cross-functional stakeholders to develop a retail experience that translated the energy of the Marvel universe into a clear and engaging Verizon customer journey.

Working within the digital retail environment, I established the visual direction for the campaign across in-store touchpoints, leveraging approved assets from Marvel and Disney while ensuring the work remained cohesive within Verizon's retail ecosystem. The creative approach focused on simplifying complex promotional messaging through bold visuals, concise copy, and strategically designed moments of discovery throughout the customer experience.

By carefully balancing partner requirements with Verizon's brand standards, the work transformed a licensed entertainment campaign into a retail activation that felt both immersive and purpose-driven.

The Result

The campaign helped support one of the earliest subscription offerings within the +play platform while demonstrating Verizon's ability to create engaging customer experiences through strategic entertainment partnerships.

The work successfully bridged retail, gaming, and digital subscription services, creating a cohesive in-store experience that introduced customers to a new platform while capitalizing on the cultural relevance and anticipation surrounding the launch of Marvel's Avengers.

Role

Senior Graphic Designer & Retail Creative Lead — Creative direction, visual design, retail experience development, partner asset integration, and cross-functional collaboration for the Verizon +play and Marvel's Avengers retail campaign.