Photography is my medium, but it's never been the whole story.
Over the last several years at Verizon, I've had the opportunity to shape how one of the world's most recognized brands shows up across retail, digital, out-of-home, product launches, partnerships, and brand campaigns. My role isn't simply to art direct photography—it's to think about how imagery can create consistency, tell better stories, and help people connect with a brand wherever they encounter it.
I'm drawn to work that sits at the intersection of brand, culture, and customer experience. Whether I'm building photography systems, developing campaign toolkits, or collaborating with photographers like Yuri Hasegawa, Squire Fox, Jamie Chung, Grace Rivera, or Tom van Schelven, I'm always asking the same question: What should this feel like?
Because the strongest brands aren't built through a single campaign or photoshoot. They're built through thousands of intentional decisions that, together, create something people recognize, trust, and remember.
Some of my favorite shots from photoshoots past…
